Big Bend Athletics Teams Up with Genesee Nutrition to Fuel Student-Athlete Success
[Moses Lake, WA] – Big Bend Community College (Wash.) is proud to announce a new partnership with Genesee Nutrition, a Colorado-based company known for its clean, high-protein bars crafted specifically with athletes in mind. This exciting collaboration is aimed at enhancing the nutrition, recovery, and overall performance of BBCC student-athletes across all sports.
As an official nutrition partner, Genesee Nutrition will supply Vikings athletic teams and staff with their premium protein bars—each packed with 20 grams of clean, great-tasting protein. Designed to support student-athletes in training, competition, and recovery, the bars are gluten-free, non-GMO, and made with natural and organic ingredients.
"We are thrilled to partner with Genesee Nutrition to provide our student-athletes with clean, high-quality fuel that supports their performance on and off the field," said Benjamin Griffin, Big Bend Athletic Director. "This partnership is more than just about nutrition—it's about investing in our athletes' health, recovery, and long-term success as Vikings."
The partnership also offers BBCC exclusive pricing to stock team supplies year-round, while providing options for resale across campus to generate additional revenue. Students, faculty, and fans will enjoy access to special discounts on Genesee Nutrition products as well—bringing the benefits of clean fuel to the broader Vikings community.
"One of our first collegiate partnerships was with the NWAC, so we are thrilled to expand that relationship and collaborate with Big Bend," said Will Carr, founder and CEO of Genesee Nutrition. "We are committed to supporting Big Bend teams and student-athletes with top-tier nutrition so they can focus on what matters—competing, growing, and winning."
Big Bend joins a growing list of collegiate athletic programs and conferences teaming up with Genesee Nutrition as the company expands its collegiate partner program nationwide. The company currently partners with top athletic programs, including University of Alabama-Huntsville, Colorado School of Mines, Fort Hays State University, Metropolitan State University of Denver, Saint Mary's University, University of Mobile, and several collegiate conferences, including the NWAC, ACCC, Frontier and KJCCC.
For more information about Genesee Nutrition and its products, visit www.geneseenutrition.com.
About Genesee Nutrition
Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free.
Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.
To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.